Rooms to Go sectional-builder kiosk

A customizable 3D in-store B2C experience designed and built in 8 weeks

Rooms to Go, a national furniture store, sought to create a sectional-builder app to coincide with the launch of their new sustainable furniture line — Modular One. By analyzing competitive experiences (IKEA, Lovesac, Crate & Barrel, and West Elm), leading brainstorming workshops, designing a clickable wireframe prototype, and conducting usability research, I helped the digital product agency Crush & Lovely validate and deliver an innovative solution to a complex challenge (a customizable 3D canvas and sales flow) in record time.

Role: UX lead

Tools: FigJam, Figma, Zoom,