Rooms to Go sectional-builder Surface Pro kiosk

Rooms to Go sectional-builder kiosk

A customizable 3D in-store B2C experience designed and built in 8 weeks

Rooms to Go, a national furniture store, sought to create a sectional-builder app to coincide with the launch of their new sustainable furniture line — Modular One. By analyzing competitive experiences (IKEA, Lovesac, Crate & Barrel, and West Elm), leading brainstorming workshops, designing a clickable wireframe prototype, and conducting usability research, I helped the digital product agency Crush & Lovely validate and deliver an innovative solution to a complex challenge (a customizable 3D canvas and sales flow) in record time.

Role: UX lead

Tools: FigJam, Figma, Zoom, Otter.ai

Screen 1 of Rooms to Go user experience flow, a welcome screen with stock video footage of a family together on a white sectional in a brightly lit room
Screen 2 of Rooms to Go user experience flow, options to select sectionals based on whether you have a small, medium, or large space
Screen 3 of Rooms to Go user experience flow, horizontally scrollable configuration options with a color selector
Screen 4 of Rooms to Go user experience flow, sectional builder canvas with pieces, color selector, and product details
Screen 5 of Rooms to Go user experience flow, an overlay showing sectional piece details
Screen 6 of Rooms to Go user experience flow, final screen in flow that allows you to email a link to your design to your email
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